Course
Branding Course: Brand Identity Design
Learn to build complete brand identity systems, from strategy and logo design to the brand guidelines clients expect, and offer branding as a professional service. You finish with a full brand guideline for a real startup and a refined personal brand.
Intermediate to Advanced
8 Units
9 Projects
6 1:1 Sessions
Get 1:1 Feedback in Every Course
Every course and program is taught 1:1 by default, and you can start any day.
Choose the Instructor Who Teaches You
Pick a senior working designer from companies like USA Today, Capital One and Microsoft.
Train Your Eye Before the Tools
Learn the judgment that outlasts any app, including how to direct what AI makes.
Finish with a Portfolio Built for Your Next Role
Every path ends in case studies for your first job, a career switch or a promotion.
Who It Is For
Add Brand Identity to the Services You Offer
This course assumes you already design. It teaches you to deliver brand identity as a professional client service, from the first research to the final guideline.
1
UI/UX Designers Asked to Do Branding Too
Clients keep asking about brand. Learn a structured, professional process so you can say yes and charge for it.
2
Designers Ready to Offer More Services
Take on brand identity projects with a formal framework you can repeat for every client.
3
Freelancers Who Want to Raise Their Rates
Brand identity commands higher project fees. Build the skills and the portfolio proof to justify yours.
4
Designers Who Want a Stronger Personal Brand
The last unit applies everything to you, so you graduate with your own brand refined.
What You Learn
Lead a Brand from Strategy to Guidelines
Think Like a Brand Strategist
Understand the difference between brand, identity and logo, and lead a client through the process with confidence.
Direct AI Without Losing the Brand
Use AI for research, concepts, imagery and mockups, and keep every result true to the brand.
Build a Full Identity System
Design logos, color palettes, typography and photography guidelines that work as one system.
Bring the Brand to Every Touchpoint
Apply the identity to social, ads, decks, web, email, print and packaging, with templates your team can reuse.
Run Branding Projects for Clients
Scope and price the work, present your concepts, handle feedback and deliver files clients can use right away.
Develop Your Personal Brand
Apply every skill to your own bio, logo and visual identity, and refine how you show up as a designer.
Curriculum
What You'll Learn in the Course
You take 1 fashion brand from strategy to launch kit, learn to run client projects, refine your own personal brand and finish with a complete brand guideline for a real startup. Download the free syllabus for every lesson and project brief.
Unit 1
Brand Strategy, Voice and Naming
Research the market and competitors, define the brand story, personality and tone of voice, and explore names.
Project: Plan a sustainable fashion brand
Unit 2
Logo Design
Design letterform marks, pictorial marks and emblems, with variations that scale for real-world use.
Project: Design its logo
Unit 3
Brand Identity System
Build the color, typography, imagery and icon guides around the logo and put them together as brand guidelines.
Project: Design its visual identity
Unit 4
Apply the Brand Across Touchpoints
Bring the identity to social posts, ads, decks, web pages, email, print and packaging, and build templates your team can reuse.
Project: Create its launch kit
Unit 5
AI in Brand Design
Use AI for research, concept rounds, imagery and mockups, keep every result on brand and learn the rights questions to ask.
Project: Run an AI concept round
Unit 6
Branding Case Studies
Study how T-Mobile, McKinsey & Company and Starbucks built their brands, and compare a rebrand that worked with one that failed.
Project: Compare 2 rebrands
Unit 7
Running Branding Projects for Clients
Run the discovery call, scope and price the work, present your concepts, handle feedback and deliver the final files.
Project: Scope and price a project
Unit 8
Personal Branding
Tell your story, write your bio and design your own logo, color palette and typography guide.
Project: Build your brand book
Final Project
Complete Brand Guideline
Choose a startup that needs better branding, create its full guideline and launch kit, and present the before and after the way you would to a client.
Project: A client-ready case study
Free Syllabus
See Every Lesson Before You Enroll
Get the full syllabus with every unit, project brief and 1:1 session laid out in order, so you know exactly what you will learn and make.
- Every unit and lesson
- Every project brief
- How the 1:1 sessions work
Instructors
World-Class Instructors with Proven Teaching Experience
Our instructors are great at what they do and teach it even better. You can choose which instructor to work with or even work with multiple instructors.
Stephanie Sell
Senior Product Designer
- Washington, D.C., USA
Jenni Renas
Senior Visual Designer
- Richmond, VA, USA
Arnold Kotra
Art Director | Visual/Brand Designer | Studio Owner
- France
Ashley May
Senior Product Designer
- Michigan, USA
Nina Shahriaree
UI/UX & Visual Designer
- Los Angeles, CA, USA
Silvia Script
Senior UI/UX Designer
- Washington, D.C., USA
Reviews
Hear from Designers Who Took the Course
We recently got a lot more branding projects that our other designers are too busy to work on. It’s literally everything I need for my job! It’s easy to understand with great examples and hands-on projects.
BT
Brianna T.
Graphic Designer at a Creative Agency
Lately, my clients have asked me if I could also do their rebrand. I really hadn’t done branding, so I looked into taking a course. It’s comprehensive, straight to the point and easy to follow along.
JK
Jenna K.
Freelance Designer
I’ve been wanting to revamp my portfolio and build a really strong personal brand. Now I can improve my personal brand and also add it as a new skill set for clients!
FG
Fiona G.
UI/UX Designer
Free Lessons
Try 4 Lessons Free Before You Decide
Open 4 real lessons from Brand Design in your student dashboard and see how the lessons, examples and briefs work before you enroll. It is free.
Enrollment Options
Choose How You Want to Learn
Every option includes all 8 units and 9 projects. The difference is how much 1:1 feedback you get from your instructor.
Low Entry Price
Self-Study
$349
One-time payment
- Every lesson and project brief
- Book a 1:1 session for $80 whenever you want feedback
- Lifetime access to the lessons
Best Value
Full Program
$799
One-time payment
- 6 one-hour 1:1 sessions to review your projects
- 4 months to use your sessions, plus a 1-month grace period
- Lifetime access to the lessons
- Feedback on every project from a senior working designer
You Save
$100
Career Program
With Portfolio School
$3,999
if bought separately
$3,899
or 5 monthly payments of $779.80, no interest
- Brand Design plus Portfolio School
- Your new work goes into a portfolio built to get interviews
- 22 one-hour 1:1 sessions across both programs
- Add Visual Design Foundation and you save $200 in total
Ask Your Employer to Pay for It
Many companies cover training through a learning budget. Download a ready-to-send approval letter that explains what you’ll learn and how it helps your team. After you pay, your invoice is waiting in your dashboard, and you can add your company name, VAT number or PO number to it.
FAQs
Get Answers Before You Enroll
Do I Need a Design Background?
Which Tools Will I Use?
What Will I Have at the End?
How Is This Different from a Graphic Design Course?
How Long Does It Take?
What If I Don't Use All My Sessions in Time?
Can My Employer Pay for It?
Should I Take a Course or a Career Program?
Ready to Launch Your Dream Design Career Yesterday?
Your dream design career won’t start itself, but we are here to make sure it happens for you. If not yesterday, very soon.
